Built by SEO Builders, for SEO Builders

The Problem We Solve

After years of building SEO workflows for agencies and in-house teams, we kept hitting the same wall: black-box tools that hide their methodology.

You'd pay $200/month for a tool, get some results, but have no idea how it worked. When you needed to customize it, extend it, or understand why it failed — you were stuck.

We decided to build the opposite: completely transparent SEO automation with documented methodology, open algorithms, and extensible code.

Our Core Beliefs

• 🔍 Transparency First
  Every algorithm, every decision, every process should be documented and understandable.
• 🛠 Builder-Oriented
  Tools should empower builders to extend, customize, and truly understand their workflows.
• 📚 Methodology Matters
  Teaching the process is more valuable than just providing the output.

The Genesis

In 2023, while building a content gap analysis tool for a SaaS client, we realized we were following the same pattern every time:

1. Vision: Identify a pattern worth automating
2. Objective: Define clear inputs, outputs, and success metrics
3. Implementation: Build with full observability and documentation
4. Deep Dive: Measure results, learn, and iterate

This became the VOID Loop — our methodology for building transparent SEO automation that others can understand, extend, and improve.

Early Traction

What started as an internal methodology is now used by SEO professionals at agencies, SaaS companies, and e-commerce brands worldwide.