VOID Loop — Vision (1‑Page Brief)
Purpose: Identify what deserves automation. Observe patterns in data, user behavior, or internal processes.
0) Meta
- Project/Module name:
Enter your project name here
- Author / Team:
Enter author/team name here
- Date:
Enter date here
- Status: Draft | Final
1) Context (≤ 5 lines)
What’s happening? Where does this come from (GSC, SERP, CRM, support, logs…)?
2) Observed pattern (1 sentence)
State the pattern crisply. E.g., “PAA topics drift seasonally for ‘trench femme’ queries.”
3) Problem statement (≤ 3 lines)
What makes this worth solving? Impact on biz/users/process?
4) Source(s) of truth
- ☐ GSC view(s):
- ☐ SERP snapshots / keywords:
- ☐ Other datasets (CRM, CS tickets, logs):
5) Beneficiaries
Who benefits? Persona / team / use case.
6) Target impact (rough)
- KPI(s): e.g., coverage %, crawl efficiency, time saved, errors reduced
- Scope: brand/site/locale(s)
7) Next step
Move to Objective (define inputs/outputs/metrics/guardrails).
⚠️ Pitfall to avoid: Starting from a tool, not a problem.